Using state-of-the-art materials & designs,
Ultimate Direction makes the lightest hydration packs & water belts
for running & endurance sports.

Available online and in-stores now.

Key Power Sports Marina Square
6 Raffles Blvd., 039594
#03-134-136 Marina Square
Tel: 6337 1962

Key Power Sports Velocity@Novena Square
238 Thomson Road, 307683
#02-48 Velocity@Novena Square
Tel: 6250 6282

Daily Opening Hours: 11.00AM - 9.00PM

Halo Vest

With the best volume-to-weight ratio of any vest or pack, this women's specific vest is stealthy, ultra-comfortable, functional, and fast. UD ambassador Kelly Wolf says: “The Halo is my new favorite for both training and racing. It’s super sleek, super light, and in black you look really sharp."

Comfort Belt

Anywhere and anytime, with any phone and any sport bar or gel—running is easy with the Comfort Belt.
Ideal for the spontaneous, casual outing, the Comfort Belt is super low-profile and free of hardware, but with enough carrying capacity to accommodate any size phone, plus gels, keys and a small jacket.

Utility Belt

The Utility Belt is sleek but durable and light yet packed with storage. It carries a 500ml soft flask, trekking poles, any phone, a jacket, and other small valuables with no bounce. The Utility Belt is ideal for daily use or as an alternative to a vest or handheld in a race.

Ultra Jacket V2

You don't have to choose between windproof and waterproof
- with the Ultra you get both.

Available in Men's Ultra Pant V2 too.

Deluge Shell

"Take this beast on long runs in seriously inclement weather."
Let’s get serious about rain: keep it out.

Ultralight Tee

A body-mapped tee that’s stripped down to the essentials.
Featuring a super-soft fabric and chafe-free seams.