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Pearl Izumi? Soon.

These are the moments that set PEARL iZUMI's history in motion, and still push them forward today. 90 pounds. 38 miles. Before there was a PEARL...


It’s widely regarded as one of the world’s toughest endurance races. Held amidst the harshness of British winter, the 268-mile Spine Race pushes competitors to the limit...

#UDTalks with Ultimate Direction Ambassador Kelly Wolf [VIDEO]

Kelly Wolf is one of the best mountain runners in the world. Her resume includes wins in 2018 at New Zealand's Tarawera Ultra and Lavarado Ultra in Italy as well putting down big adventure runs all over the San Juan mountains in Colorado. She came to our Boulder office recently and talked to us about the season and what's to come.

Credits to Ultimate Direction USA